New and Venerable Institutions: The Roxie
The Roxie, 3117 16th Street, is San Francisco's oldest operating movie house. Opened in 1913 and known as The Poppy, the theatre  later became The Rex then The Roxie. Since 1976 the venue has served as a screening room for cult, classic, independent and offbeat repertory programming. Bill Banning, the theatre's owner, was $50,000 in arrears for rent when he screened The Last Picture Show as a fundraiser in April, 2002. The effort to save the threatened institution attracted a lot of attention from the local press. San Francisco film lovers contributed $22,000, giving Banning and The Roxie a second wind. 

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