Chip Conley started Joie de Vivre Hospitality in the early 1980s at the age of 26. By 2003, the boutique hotel outfit owned and operated 25 properties in the Bay Area. As seen here, Chip celebrates the ground breaking for Joie de Vivre's waterfront hotel, the Vitale. Like this web site, the Joie de Vivre homepage also includes a series of profiles on locals and their favorite hangouts and institutions.