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The
Sunday Chronicle's Pink Section is
the City's version of Classic
Coke. As attached to sentimental details as San Franciscans are, tampering
with the Sunday entertainment section is bound to be a little bit like
rearranging a blind man's furniture - disorienting. Beginning on May 26,
2002, the Chronicle began publishing the Sunday Datebook on white
paper, ending a decades long tradition that made Sunday la jour
en rose. The Chron's sports page, the Sporting Green, was printed
on green paper for many years until 1987. A green bar at the top of that
section and later a green headline carried on the tradition of the Sporting
Green. Representatives from the Chronicle said the white paper better
presents photos and illustrations. Like those who rejected New Coke in
the '80s, the white Pink Section left San Francisco readers cold. The
pink pages returned on November 16, 2003.
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