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These simple Westlake Foods posters qualify as Miracle Art, at least as far as Detail 1
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When
a November, 2001 storm damaged aluminum covering on the south side of the
Hewes building at 995 Market Street, a pristine '50s-era painted Shasta
billboard was revealed. The soda company called the recaptured piece of
Americana "Miracle Art" and immediately promoted
the discovery by announcing a $10,000 reward to find the artist as well
as plans to create a vintage style commemorative can. Art, history, architecture,
and nostalgia buffs were also elated by the discovery. Then on April 1,
2002, without much ado, the five-decades old sign was replaced by a brand
new Nike ad. Andrew Meieran, president
of Albion Pacific LLC, the company that owns 995 Market, tells Mister SF
the Shasta ad is still intact beneath a vinyl cover. The future of the Miracle
Art depends on Albion Pacific coming to term$ with the soda maker. After
the Chronicle did a story on the sudden appearance of the Nike ad, Albion
was derided for its seeming act of corporate crassness and cultural insensitivity.
In a typically San Franciscan confrontation that pits commercial interests
against fans of art and pop culture, the case has ended up in court. San
Francisco Wallscapes, a company that had leased the Hewes building outdoor
space, wants to continue putting its ads there and has sued to assert its
right to do so. See Rigo and 17
Reasons.
Detail
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Copyright 2002 Hank Donat |