101 Fourth Street |
The Discovery Channel's
retail store in the Sony
Metreon at Mission and Fourth Streets was
a cornerstone of this 21st Century mall since it opened in the spring of
1999. The Discovery Channel Store encouraged visitors to "Explore
Your World," merging interests in technology, history, and science. Displays,
merchandise, and the layout of the store itself were designed to move customers
through a learning experience covering nature, travel, technology, science,
astronomy, and flight. The brave new store lasted just over four years,
closing in May of 2003.
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